Do Businesses Need Digital Business Cards? Here’s Why
Businesses all across the world are embracing digital marketing, but what about the business card? Even in today’s digital age, your business card remains one of the most important marketing tools you can have. But how can you make sure it’s effective? Today we’re going to talk about why businesses need digital business cards and how to create them!
Easy Way to Convey Information
The great thing about digital business cards is that they’re simple, easy to create and deliver, and effective. With a few clicks of your mouse, you can include all of your contact information (name, title, company name, phone number) as well as links to your social media profiles.
You’ll also be able to share photos and videos with potential clients or partners, which is an excellent way for them to get a sense of who you are before meeting in person. Plus, it’s much easier for people to pass along your info if it’s in an easily sharable format like a digital card rather than trying to fit everything onto one piece of paper or hoping someone remembers what your business card looked like when they need it later on down the road.
Overall, digital business cards allow you to quickly communicate all of your important information—in a professional and creative way—to anyone who needs it. That makes them an invaluable tool for any entrepreneur looking to grow their brand online and off.
These days, everyone has a smartphone (at least in North America and many other regions around the globe). As such, you can be sure that your virtual business card will be accessible wherever you go. Since they’re in digital form, it’s also easy to share them with people quickly and easily.
The result: anyone who wants to learn more about your business is just a click away. You don’t have to worry about handing out paper cards or printing out multiple copies of your contact information. Instead, you can focus on making an impression with one simple piece of technology.
Easy To Update
Once you’ve created your digital business card. You never have to do anything else with it again – unless you want to! Unlike physical cards, which require reprinting when something changes (e.g., new phone number). These are always up-to-date and ready for use at any time. Plus, if you ever need to change where people can find you online (for example, if you move offices). All you need to do is update your profile page once and it will reflect everywhere else.
No More Card Clutter: While some businesses still like having physical cards available in case someone doesn’t have their smartphone with them, most would rather not deal with all of that extra clutter anymore. With a digital version of your business card, there’s no need to carry around stacks of papers anymore. Instead, you can keep everything in one place and access it whenever necessary. This makes it much easier to keep track of things without worrying about losing important documents along the way.
It’s Easier to Share
Finally, since so many people have smartphones these days, sharing your digital business card is much easier than before. For example, if you meet someone in person and want to connect with them later. You can simply add your card directly from their device – even if they don’t already have a digital business card of their own!
In fact, studies show that over 70% of people prefer receiving a digital business card over a traditional one. If you want to make an impact with potential clients or customers but aren’t sure how best to do it. Consider creating your own custom-designed digital business cards today.
Having a digital business card makes it easy for prospective clients to see your credentials. While I’m sure you have lots of information on your website or social media. There are tons of people out there who don’t use Facebook. Make it easy for them to find out who you are and where they can connect with you online. By having all your contact information available at one click, you build trust with those who may be unfamiliar with your work.
Plus, if someone wants to follow up later but doesn’t remember everything about what you do (which is pretty common). He can easily access that info without having to dig through all his notes from meeting you. How convenient is that?!
Business cards also make networking easier
Rather than having to fish around in your bag for something—anything—to give people, you can just hand over your digital business card. It has everything you need right on it: name, title, phone number(s), email address(es) and URL (if applicable).
Just like with in-person cards, many businesses put their location or hours right on their cards. So folks know when they’re open. And it’s always smart to include an image of yourself. Not only does it help reinforce your brand, but you never know who might run into you at an event.
So whether you’re handing these out in person or sending them via email after connecting digitally. These little bits of data will help set you apart from others.
A Promotional Tool
When business cards first came out, they were a powerful marketing tool. You’d hand them out to people, and if they weren’t interested in what you did, they’d toss your card in their junk drawer. Today, that’s still true – but with one huge caveat: instead of tossing it into a junk drawer, people are swiping your card digitally on their smartphone or tablet.
That means your digital business card is more likely to be seen by potential customers than ever before. It also means that you need to make sure yours is as professional and effective as possible. To help you get started, we’ve put together some tips for creating an eye-catching digital business card design.
3 Tips for Creating a Great Digital Business Card
Design Consider using bright colors: Using bright colors can catch someone’s attention from across a crowded room. If your design is all white text on a black background (or vice versa). It’ll look like nothing special – which isn’t something you want for an effective online presence.
Go bold with color and contrast, and use images to draw attention where you want it.
Make sure your contact information is easy to find
The most important thing about any business card is making sure that people have a way of contacting you.
Make sure your phone number, email address, website address, etc., are clearly visible on your digital business card design. So people can easily reach you when they’re ready to do business. Don’t overdo it: Keep in mind that there’s such a thing as having too much information on your digital business card.
While you may think that including every piece of data you could possibly include will help your chances of getting noticed. All it really does is create a cluttered mess. Your goal should be to provide just enough information to let people know who you are and how they can reach you – no more, no less.
Great First Impression
While traditional business cards are still a great way to leave a lasting impression on someone, they don’t exactly scream digital savvy. When you’re sending out your card, you might as well send a little something extra with it that actually grabs people’s attention. If you have links to your social media profiles and website on your card. When people click through they get more than just an email address or phone number.
It also makes it easier for them to find you online. This is especially helpful if you want to keep in touch but aren’t sure if you’ll see each other again. You can send a quick message via Twitter or LinkedIn without having to track down their information again. And of course, there’s no need to print physical cards at all if you have an online presence.
Add link to your profile on social media
Just add a link to your profile on any of your social media sites so people can easily connect with you digitally. (This tip will help you even if you decide not to go completely digital.) The fact is that we live in a hyper-connected world now, and one-on-one communication doesn’t always require a face-to-face interaction.
Using technology wisely allows us to stay connected and reach out anytime, anywhere. A Unique Touch: Your card isn’t just a small snapshot of your company; it should be memorable as well. There are plenty of ways to make your card stand out from everyone else’s. For example, if you sell products related to nature, consider printing cards on recycled paper made from 100% post-consumer waste. Or perhaps you could include a QR code on your business card that leads users directly to your Facebook page.
There are plenty of creative ways to stand out from other businesses by adding a personal touch that reflects who you are and what you do best. Don’t forget—people like things that reflect their interests and personalities!
As mentioned above, including a few links on your business card can really come in handy when trying to reconnect with someone later. But beyond that, using technology for networking purposes helps you maintain relationships and grow new ones over time. Even though I’ve been working in my field for over 10 years now, I’m constantly amazed by how many connections I’ve been able to make thanks to social media platforms like Twitter and LinkedIn. By staying active on these platforms, I’ve been able to network with people I wouldn’t have met otherwise. By making yourself available online, you open up opportunities for connecting with others in ways that weren’t possible before.
All about That Online Presence: Having an online presence is crucial these days. If you want to succeed as a business owner. In addition to your business card, your website and social media profiles are the first places people look for more information about you and your business.
The Fastest Way to Grow
In a digital age, business cards are quickly becoming less relevant. But if your business is in need of immediate growth, then you should think about using digital business cards. What are they exactly? Digital business cards are an effective way to spread awareness and grow your audience with little to no cost.
The idea behind them is simple
You create a professional-looking card that links back to your website or social media profiles. Then, whenever someone receives one from you. They can scan it with their smartphone or tablet device and instantly connect with you online.
This makes it easy for people to learn more about you without feeling like they’re being hit up for something. It’s also easy for them to share your contact information with others, which can help expand your reach even further! As you can see, digital business cards have several advantages over traditional ones. And while they may seem out of place at first glance. There’s really nothing stopping you from giving them a try today.
If done correctly, they could be just what you need to get new customers in your door—and keep them coming back for more. So don’t wait another minute. Try creating some digital business cards right now, and watch as your customer base starts growing by leaps and bounds!
A Quick Wrap
While a business card is still one of best marketing tools you can use. There’s no denying that digital counterparts are becoming more and more popular. But do businesses need digital business cards? Well, we certainly think so. There are many benefits to having a digital business card; here’s why we think they’re important:
You have access to your information at all times
If you lose your physical cards or forget them at home. It could be hours before you remember that crucial meeting or phone number. With digital cards, however, you never have to worry about misplacing anything again. Everything is always right there on your mobile device.
It saves paper
Paper consumption has been steadily rising over recent years. We don’t expect it to slow down any time soon. A quick way to cut back on paper usage is by going digital with business cards. Not only will doing so help save trees but also reduce printing costs as well!
You can store other files too
Not only does it make sense to store contact details on your digital business card. But there’s nothing stopping you from storing other files such as presentations or PDF documents either.
You get instant feedback
When someone scans your QR code, they instantly know who you are and what services/products you offer. Meaning if people like what they see then chances are they might want to get in touch with you further. This means that you’ll be able to gauge their interest much quicker than ever before.
You can share information easily
By sharing your digital business card via email or social media. You open yourself up to an entirely new audience which may otherwise have been completely inaccessible.
Your image is consistent across all platforms
One of the biggest problems with traditional business cards is ensuring that they look good across every platform. Whether it’s online, printed material or even email signatures. However, with digital business cards you don’t have to worry about any of these things. Because your image will always remain consistent.
It works for B2B & B2C companies
Whether you sell products or services, a digital business card works just as well for both B2B and B2C companies alike.
It helps build relationships
As previously mentioned, when someone scans your QR code. They instantly learn more about you and what you have to offer. However, if they take things a step further and actually connect with you on social media or send an email through your website. Then there’s a good chance that relationship will grow into something meaningful in future.
The technology is simple to use
Unlike some technologies out there (looking at you Bitcoin), using digital business cards couldn’t be simpler. All you need to do is download the relevant app, create your business card and start scanning.
It’s easy to track results
Because digital business cards are linked to your existing websites and social media profiles. You’ll be able to track exactly how effective they are. For example, if you find that a lot of people scan your QR code. But very few follow through and connect with you, then this would indicate that your current digital business cards aren’t working as effectively as they should.
It’s a great conversation starter
Just because you have a digital business card doesn’t mean that you can’t hand it to someone face-to-face. In fact, the opposite is true – digital business cards are often seen as more innovative and forward-thinking than their traditional counterparts. Meaning they tend to spark more interesting conversations and lead to greater opportunities.
It’s a cost-effective solution
Traditional business cards are expensive to produce and, once you’ve given them away. There’s no guarantee that they will be kept or looked at. On the other hand, digital business cards are cheap to produce and can be used on multiple occasions without any loss of quality.
It’s environmentally friendly
Not only are digital business cards cheaper to produce than their traditional counterparts. They’re also more environmentally friendly. After all, it’s estimated that around 500 million business cards are thrown away each year – and that figure is only set to rise.
Unlike traditional business cards, digital business cards can be used on a variety of different devices. You can use them on your smartphone, tablet and computer, meaning you’ll always have a card to hand.
It’s the future
More and more people are turning to digital business cards for their convenience and versatility.