When you’re going into business meetings with potential investors, clients, or employers, you want to make the best possible first impression. One of the best ways to do this? By creating your own digital business card that highlights your website address, contact information, and other relevant details all in one place.
To be taken seriously, your business card needs to look professional. Follow these tips and tricks for how to create a digital business card the right way.
Include a Professional Picture and Additional Visuals
Include a Professional Picture and Additional Visuals – Make sure that your photo on the cover page is clear and professional-looking. The top half of the cover page should include some of your personal information, such as your name, title, company name, social media links and any other relevant contact information.
You can also include additional visuals like logos or images with text if you want to really make a statement. However, these items need to be cropped well so that they don’t interfere with the main content.
Make Your Name and Job Title Stand Out
If you’re like many people, you might think that creating a digital business card is something you can do in five minutes. However, it’s not that easy. In fact, if you want your digital business card to be effective. It has to grab attention and make your name and job title stand out. It also has to clearly convey what you do and why you are qualified for the position.
Make sure you have all of these elements before you begin designing your digital business card. Otherwise, all of the effort will go to waste because it won’t get read.
1) Focus on What You Do Best – People often say they have many talents. They may be right, but this isn’t the time or place to list them. Keep your focus on what you do best as a professional. So that employers or potential clients know where they should look when they see your profile.
Listing everything you’ve done at one point or another makes you appear scattered and unfocused. The reader might skim over your details looking for the one thing they need rather than finding anything helpful. Your digital business card should paint an accurate picture of who you are professionally. So that those who need it most can find what they’re looking for quickly.
Use Simple Color Schemes
1. Use Simple Color Schemes – Using too many colors can cause your design to feel cluttered and difficult for viewers to focus on specific items. Make sure you use two or three colors, and stick with them throughout the design.
2. Choose a Professional Font – If you’re using decorative fonts, make sure that they are consistent with your company’s brand identity.
3. Keep It Consistent With Your Company Brand – As mentioned above, consistency is key when it comes to keeping things professional. That means sticking to the same font and color scheme you already use in your other marketing materials.
Add Clear Contact Details
Be sure to include your contact information on your digital business card, including email address, phone number and physical address. This will help you stay in touch with potential clients and partners. Plus, it’s important to have these contact details prominently displayed so they’re easy for people to find.
Make Sure Your Name is Easy to Read
Take care when formatting your name, because that’s the most important part of any digital business card. Make sure it stands out from everything else on the page by making it larger or bolder than other text or graphics.
Ensure It Looks Professional
A professional-looking business card design will project an image of professionalism and trustworthiness which is essential for establishing credibility as a new brand or company online.
Make Your Website Link Prominent
Digital business cards are great because they have an infinite shelf life and can be shared with anyone, anytime. One of the best ways to make your digital business card stand out is by adding a button or link back to your website.
It’s important to put this in your email signature as well. If you don’t have a business website yet, create one! It’s worth it for the long term success of your company. If you’re not sure where to start. There are many web designers that specialize in creating websites for small businesses who can help you get started.
Include Social Media Links
A business card is an essential part of any entrepreneur’s toolbox. You never know when you’ll meet someone who needs your service or product. It’s always good to have your contact information handy. But with so many business cards floating around nowadays, it can be difficult for people who don’t know you in person to remember which card belongs to which person.
One solution? Include links to your social media profiles on your card! That way, if somebody wants to learn more about what you do. They can simply click on the appropriate link and follow you online!
Use Links and Files to Draw Attention to Important Projects
A digital business card is an important part of any marketing strategy, and it’s no different for freelancers. The best digital business cards showcase your portfolio, your skills, and your contact information in one easy-to-access location.
Make sure that you’re including links to your work as well as files that demonstrate your abilities. If you have content available on social media channels like LinkedIn or Twitter, make sure you include those links as well.
You want potential clients or employers to be able to easily access what they need without too much trouble so that they can get started right away!
Mention Key Affiliates and Reviews
It’s important to have an online presence, so that potential clients and customers can find you easily. Including links in your business card should be one of your top priorities if you want your company or service to grow.
One of the best ways is by mentioning any key affiliates or reviews on your digital business card! Mentioning affiliations with organizations like Yelp will show people where they can find other satisfied customers. While linking up with review sites like Glassdoor helps paint a picture for potential clients of what it might be like to work with you.
You can also mention major publications that have written about your company- from articles from industry blogs to more general news outlets. All these things help build credibility for your business.
Use Clear Calls to Action
When designing your business card, make sure that you have clear calls to action. If you want them to click on an email link, include the link. If you want them to follow you on social media, include the links for those platforms.
A digital business card can be as detailed or as simple as you want it to be. The important thing is making sure people know who you are and what you offer without having to ask anyone else about it.
Incorporate Video
Incorporate Video: One of the easiest ways to increase your chances of being found online is to incorporate video. If you have some type of product or service that can be shown in motion, this is an easy way to give potential customers more information than just text and photos.
For example, if you offer on-site childcare, take a video tour of your facility to show parents what their kids will see every day when they come for drop off. Or for landscaping companies, show how your work looks before and after so clients know how it will look after hiring you for the job.
You don’t need fancy equipment or expensive software to shoot a decent video – any smartphone with a camera can do the trick. Just make sure you optimize for SEO by including keywords in your content and uploading to YouTube (or another platform) so people can find it easily.
A Quick Wrap
A business card is one of the most important marketing tools you can have. The digital age has changed things. But creating and distributing your own business card online is still an essential part of building your professional network. With new technology in our pockets at all times. It’s easy to make and send a new contact information via text or email. But what about when you meet someone for the first time? How do you capture their information in that moment? What if you don’t have paper on hand? Don’t worry, we are here to help. Here are ten top tips for creating a digital business card the right way.