A digital business card offers many benefits over the more traditional business card. But it’s not always clear why you would want to use one. Perhaps you’re asking yourself what are the advantages of a Digital Business Card? How does it differ from having my business cards printed with my information on them?
In this article, we’ll go over some of the advantages and uses of a digital business card. As well as how it can make your life easier. By providing you with information about your contacts and their businesses in one place.
Purpose of Business Cards
The business card has been around for hundreds of years. But it’s just as relevant today as it was back then. Sure, you may be worried that people aren’t interested in getting cards anymore or that they won’t even think to keep your card, but studies show otherwise.
A study done by Q Cards found that 66% of small businesses surveyed (with less than 100 employees) hand out at least 50 business cards on an average week. And only 12% said they weren’t using their cards to generate new leads. So, if you have any doubt about whether or not your business card is effective, let those numbers convince you!
After all, when was the last time you received a physical card? In most cases, it probably wasn’t too long ago. But when do you get handed one? As often as ever—probably more so now that smartphones are becoming so common.
When someone asks for your contact information via email or social media, what do you typically give them? Your name and number—maybe even your email address. But rarely anything else because there isn’t much room for anything else beyond that info.
However, when you hand over a card, you can provide more details about your business. And how potential clients can reach you. That’s why many experts believe that having a digital version of your business card might be even better than having no digital version at all.
No need to carry business cards!
There’s no need to stuff your wallet with business cards anymore. Your business card can fit in your palm, so it doesn’t take up much space, but when you meet someone, you still have all of your information handy.
Besides, as many as 95% of people throw away their physical business cards – what a waste! With digital business cards, you know that whoever receives them will actually be able to use them.
So instead of handing out hundreds of business cards at an event or trade show. Hand out one digital business card and let everyone access your info from anywhere. It’s more efficient for you and more effective for your contacts.
Click, Call and do Business!
If you were handed a business card, there’s about an 80% chance that it was just kept in your wallet. A physical business card is not practical for many modern professionals; however, having one is still essential.
One way to ensure that you stay relevant in today’s world is by upgrading your physical business card into a digital one. This makes handing out your information more convenient than ever before. The following are several ways to effectively use a digital business card
Keep all of your contact information easily accessible: Instead of searching through various documents and folders to find someone’s phone number or email address. Simply log onto their website or check their social media accounts. Having access to all forms of communication on one page can save time and energy. When looking up someone’s contact info.
They can WhatsApp you without saving your number!
Gone are the days when business cards were exchanged only in person. People today can do all their networking virtually with digital business cards. They’re also a great way to connect with people who don’t use social media at all. You never know when someone might run into your contact on Facebook or Instagram!
Plus, they’re super convenient; you can send a card from anywhere, anytime, as long as you have your phone on hand. And unlike paper cards, you won’t be wasting any money printing them out (and then having to carry them around).
Plus, it doesn’t matter if you lose them because they can always be found through a simple search engine query (try typing LinkedIn profile name + digital business card site name + city/state/country). Finally, you can share your information digitally instead of carrying around a big stack of paper cards. That may get damaged over time.
This saves space in your wallet and ensures that no one accidentally loses your number by throwing away one of those real business cards! So whether you need to quickly find an email address for an upcoming meeting or want to leave behind an informational piece about yourself for interested parties. Make sure to keep a clean copy saved somewhere handy for easy access.
Lead Capture Form
A digital business card is an electronic version of your business card, which you can use to collect leads. If you want to give customers an opportunity to contact you after they visit your website. Put a lead capture form on your landing page.
They’ll fill out their information and give you their contact details so that you can follow up with them later. The benefits of collecting contacts through a lead capture form are that it gives you more data than just someone’s email address, and it allows you to send more personalized emails because you have more information about each customer.
However, if you don’t have any way to follow up or offer value in exchange for their contact information. They might not take you up on your offer. Make sure there’s something compelling enough for them to hand over their contact info before putting a lead capture form on your site.
Navigation to your Store or Physical Location
A business card can also serve as a link to your store or physical location. Include your website, social media links, email, mailing address, and phone number. There is no need to clutter up your card with all of these pieces of information because they are readily available on your website.
A visitor should be able to get in touch with you if they look at your business card. The more contact information that you include on your card, the less likely it will be that someone will use any other means of contacting you. If they have all of your contact information on one piece of paper. Then there is no reason for them to try calling you when they have an inquiry about your products or services.
It’s also helpful to list out your store hours so that people know when you are open. You might even want to include a map so that people know how to find you easily.
Click to Email
Why use a digital business card? For starters, it’s got everything you’d expect from your average business card—and then some. A physical card is great for formal events or when you’re handing off your information to someone face-to-face.
But what if you don’t have one on hand? Your digital version allows you to include tons of information that isn’t possible in print. So if it’s convenience or accessibility that you’re after, consider switching to an online version instead. You can also add links to websites, social media profiles, email addresses, and more.
And with mobile technology becoming increasingly prevalent in our lives, having a digital business card available at all times makes sense too. If you are looking for a way to be productive while still being creative. Creating your own professional business cards may be just what you need. It doesn’t matter whether you are working out of your home office or are trying to start up a new company. There is no reason why anyone should settle for anything less than professionally designed business cards.
Click to Website
If you run your own business, then you know how important it is to promote yourself—but that can be tough, especially if you don’t have an online presence. It’s simple: If people can’t find you online, they won’t buy from you.
So creating a digital business card can open doors for prospective clients who aren’t quite sure what to do with your business in person but are drawn to your digital persona. That’s why many entrepreneurs use their website as their primary digital business card. In fact, 70 percent of small businesses say their website is more effective than traditional marketing materials like print ads or brochures (and 78 percent say their website generates more leads).
Here are some other benefits to having a web presence:
If you want to take things one step further, consider using social media as part of your digital marketing strategy. It’s free (and effective) for promoting yourself—and it also provides another avenue for prospective clients to reach out to you if they have questions or concerns about your business.
Just be sure not to overdo it: A study from HubSpot found that more than 80 percent of people say they’re likely to unfollow brands on social media if those brands are too pushy or self-promotional. And while there are plenty of ways to promote yourself online without being overly promotional, there is such thing as going overboard.
So don’t get so caught up in promoting yourself that you forget what got you here in the first place: providing excellent customer service and producing quality products.
Business Card QR Code
A QR code is an icon of square blocks, typically used for storing website addresses or contact information.
For example, you could program your business card with a QR code that links to your resume on LinkedIn. In essence, your business card becomes a mobile billboard for all your personal information. The more details you can embed into it, like social media accounts and job history, for example, the better.
People who scan your card with their smartphone can access all sorts of useful information about you instantly. The main benefit of using a QR code as opposed to just including URLs in text form is that a person doesn’t have to type anything out; they simply point their phone at your card and let technology do its thing.
People can share or forward your Business Card
The best part about digital business cards is that you can share or forward them. With just one click, you can send your contact information to people you meet, allowing them to connect with you on social media or by email.
Even better, mobile devices such as phones are always on hand, meaning your digital business card is always in front of people’s eyes. This is more likely to increase brand awareness among potential clients than traditional paper business cards. As a result, you will have more opportunities to make connections.